If you’re building your personal brand or business on Instagram, monetizing your profile feed with ads can become a solid income stream. Here’s a full guide on how to get started — step-by-step!
Meet Instagram’s Monetization Requirements
Before you can run ads on your profile feed, you must meet these conditions:
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You must be at least 18 years old.
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You must live in an eligible country (check Instagram’s official list).
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You need to follow Instagram’s Partner Monetization Policies and Content Monetization Policies.
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You need a creator or business account (not a personal one).
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Your content must be original — no reposting copyrighted content or memes you didn’t create.
Switch to a Professional Account
If you’re still using a personal account, switch to a creator or business account:
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Go to your Instagram profile.
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Tap the ≡ menu (top right) > Settings and Privacy.
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Tap Account type and tools > Switch to professional account.
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Choose either Creator or Business, depending on your goals.
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Follow the prompts to complete setup.
Grow Your Following & Engagement
Instagram prioritizes accounts with consistent engagement. To improve your monetization potential:
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Post high-quality content consistently.
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Use reels, stories, and carousels to boost visibility.
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Engage with your audience (respond to comments & DMs).
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Collaborate with other creators in your niche.
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Use relevant hashtags and trends.
Aim for at least 5K–10K followers and steady engagement to be considered for ad monetization and brand deals.
Use Instagram’s In-App Monetization Tools
Currently, Instagram’s main ad monetization tools include:
🟣 Instagram Bonuses (Reels Play, etc.)
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Occasionally available to select creators.
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Instagram pays you based on views on Reels.
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🟡 Ads on Reels (Professional Dashboard)
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Instagram shares ad revenue for eligible Reels.
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You can opt-in via your Professional Dashboard:
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Tap your profile > Professional Dashboard > Set up monetization.
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Follow prompts to activate ads on reels or other monetization tools.
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Apply to the Instagram Partner Program
This is slowly being rolled out and not available to all creators yet. When it’s available:
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You’ll be notified via the Professional Dashboard.
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Follow instructions to opt in to “Ads on Profile”.
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Once approved, ads will show up in your profile feed, and you’ll earn money from impressions.
Work with Brand Sponsors (Even Before Meta Ads)
While waiting for in-app ad monetization, earn from your profile feed by doing sponsored posts:
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Build a media kit (PDF with your bio, stats, pricing, audience info).
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List yourself on platforms like:
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Aspire.io
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Upfluence
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Collabstr
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Influencity
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Pitch brands in your niche via DMs or email with a clear value offer.
💡 Pro Tip: Start with smaller brands — they’re more likely to say yes!
Track Your Earnings and Optimize
Once ads or sponsored posts are live:
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Use Instagram Insights to track performance.
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Focus on content that gets the most reach, saves, and shares.
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Negotiate better rates as your influence grows.
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Reinvest earnings in content quality, gear, or promotions.
🚀 Final Tips for Success
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Stay consistent: Post at least 3–5x/week.
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Keep your content niche-focused.
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Be authentic — brands and followers can tell when you’re just chasing money.
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Network with other creators in your space.
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Always read and follow Instagram’s latest monetization updates.
🔑 Your Feed Can Be Your Business
Instagram is no longer just a photo-sharing app — it’s a business platform. With the right strategy and consistent action, your profile feed can turn into a steady income stream.