Overview
The TikTok Creator Rewards Program is a monetization initiative launched to replace the previous Creator Fund. It incentivizes creators to produce high-quality, original content, particularly videos longer than one minute, by offering rewards based on qualified video views and engagement metrics. This program aims to provide more substantial and transparent earnings for creators.
Eligibility Requirements
To participate in the Creator Rewards Program, creators must meet the following criteria:
-
Age: At least 18 years old (19 in South Korea).
-
Location: Reside in a country where the program is available (e.g., U.S., Brazil, France, Germany, Japan, South Korea, UK).
-
Account Status: Personal account in good standing; business, political, or government accounts are ineligible.
-
Followers: Minimum of 10,000 authentic followers.
-
Video Views: At least 100,000 authentic video views in the last 30 days.
-
Content: Post original videos that are at least one minute long.
-
Compliance: Adhere to TikTok’s Community Guidelines and Terms of Service.
Note: Specific requirements may vary by region; for instance, in Japan and South Korea, a minimum of 50,000 followers is required.
Application Process
To apply for the Creator Rewards Program:
-
Open the TikTok app and navigate to your Profile.
-
Tap the Menu (☰) button and select TikTok Studio.
-
Choose Creator Rewards Program and submit your application.
-
TikTok will review your application and notify you of the decision, typically within three business days.
If your application is rejected, you may reapply after 30 days.
Video Requirements
For videos to be eligible for rewards:
-
Originality: Content must be original, high-quality, and produced by the creator.
-
Length: Videos must be at least one minute long.
-
Post-Approval: Only videos uploaded after joining the program are eligible.
-
Qualified Views: Videos must receive at least 1,000 qualified views, defined as:
-
Views longer than 5 seconds.
-
Unique views (multiple views from the same account are counted once).
-
Excludes views from users who indicate disinterest.
-
-
Content Restrictions: Videos should not contain advertisements, disinformation, paid promotions, or be linked to a Series.
-
Compliance: Must adhere to TikTok’s Community Guidelines and Terms of Service.
Reward Calculation
Earnings are calculated based on Revenue Per Mille (RPM), which represents the average rewards per 1,000 qualified views. Factors influencing RPM include:
-
Video Performance: Average watch time and completion rates.
-
Search Value: Traffic generated from search results.
-
Location: Geographic origin of viewers.
-
Engagement: Likes, comments, shares, and other interactions.
-
Advertising Value: Viewer’s ad watch time on TikTok.
Estimated earnings range from $0.40 to $1.00 per 1,000 views, significantly higher than the previous Creator Fund’s $0.02 to $0.04 per 1,000 views.
Payment Details
-
Payment Schedule:
-
In the U.S., Brazil, Japan, and South Korea: Payments are processed on the 15th of each month if the balance meets the minimum threshold (e.g., $10).
-
In Europe: Payments can be collected 30 days after the end of the month in which rewards were earned.
-
-
Payment Methods:
-
U.S., South Korea, Brazil: PayPal.
-
Japan: Payoneer or bank transfer.
-
-
Processing Time:
-
PayPal: Typically within 72 hours.
-
Bank Transfers: Up to 15 days.
-
-
Requirements:
-
Complete payout account setup, including tax information.
-
VAT-registered creators must issue proper VAT invoices; TikTok offers a self-billing agreement to facilitate this. TikTok Support
-
Maximizing Earnings
To enhance your earnings through the Creator Rewards Program:
-
Produce High-Quality Content: Ensure videos are well-crafted, with clear visuals and polished editing.
-
Engage Your Audience: Create content that resonates with viewers to boost engagement metrics.
-
Specialize: Focus on a specific niche or area of expertise to attract a dedicated audience.
-
Consistency: Regularly post content to maintain and grow your follower base.
-
Monitor Performance: Use the Creator Rewards Program dashboard to track video performance and adjust strategies accordingly.
Compliance and Violations
Creators must adhere to TikTok’s policies to remain in the program:
-
Prohibited Activities:
-
Engaging in fraudulent activities (e.g., fake views or followers).
-